Post by account_disabled on Dec 27, 2023 2:58:41 GMT -6
Infographic of What is storytelling? Why is it important to tell stories? Have you ever wondered why tell stories? Because it is important? There are two ways to answer these questions; The first is a little more general—as well as artistic—and the other is from a marketing point of view. From a general point of view, telling stories is important because it helps us connect, create bonds, and convey messages that would otherwise be very complicated. Remember the last movie you saw that you liked and ask yourself what it would have been like to have everything summed up in three words, instead of being able to watch it. Of course the message would not have reached you in the same way.
what are your favorite songs? Imagine that instead of being able to listen to them, only the lyrics existed, or that your favorite novel, instead of having 60,000 words—for example—was only 200 words. No matter how accurate the summary was and whether it had “the same message,” it would ultimately not be the same. Because? Because it wouldn't be Phone Number List generating the same feeling in you, it wouldn't be the same emotions. In fact, it is said that people tend to remember stories more than remember simple facts, and that is why many learn faster through examples or metaphors. The latter is a resource widely used by some teachers to make their classes, talks or conferences more enjoyable.
If at any time you were able to compare two teachers and say that one taught his class better than the other, it is probably because one was a better storyteller. So, when we talk about marketing, why is it important to know how to tell stories? Actually for the same reason, because it is a way to have a better relationship with your client, because this way it is easier for them to remember your product. The main difference is the focus, since a feature film may have the objective of entertaining the audience, while the objective of a brand may be positioning, increasing sales, etc. Brands like Coca-Cola have incredible storytelling, because they not only sell you soft drinks but they sell you experiences, they make you love the brand ; and they achieve this because they have a very careful marketing job.
what are your favorite songs? Imagine that instead of being able to listen to them, only the lyrics existed, or that your favorite novel, instead of having 60,000 words—for example—was only 200 words. No matter how accurate the summary was and whether it had “the same message,” it would ultimately not be the same. Because? Because it wouldn't be Phone Number List generating the same feeling in you, it wouldn't be the same emotions. In fact, it is said that people tend to remember stories more than remember simple facts, and that is why many learn faster through examples or metaphors. The latter is a resource widely used by some teachers to make their classes, talks or conferences more enjoyable.
If at any time you were able to compare two teachers and say that one taught his class better than the other, it is probably because one was a better storyteller. So, when we talk about marketing, why is it important to know how to tell stories? Actually for the same reason, because it is a way to have a better relationship with your client, because this way it is easier for them to remember your product. The main difference is the focus, since a feature film may have the objective of entertaining the audience, while the objective of a brand may be positioning, increasing sales, etc. Brands like Coca-Cola have incredible storytelling, because they not only sell you soft drinks but they sell you experiences, they make you love the brand ; and they achieve this because they have a very careful marketing job.
