Post by account_disabled on Dec 30, 2023 22:24:01 GMT -6
You can unsubscribe from emails at any time. All rights reserved Girls in Marketing Limited Marketing tactics we can learn from Sofia Richies wedding If you havent been OBSESSED with the recent wedding of Sofia Richie and Elliot Grainge then where have you been The pair tied the knot last month in the South of France and the lavish three day event has been dubbed the wedding of the year by some and completely took over our socials From a starstudded guest list to a trio of designer dresses the wedding had everything to make it an internet sensation including real time updates from the bride herself. Sofias active use of Instagram and TikTok throughout her wedding weekend created a buzz that captivated fans and left them wanting more. But what marketing lessons can we take from this Lets dive in and look at the different marketing.
Atactics we can learn Dont underestimate realtime marketing This marketing technique means to act in real or nearreal time. Its a great way to get in front of and convert an audience and thats exactly what happened here. Days before the wedding Mobile App Development Service celebrations began Sofias team strategically launched her TikTok account where she began posting exclusive behindthescenes content that drew fans in and built suspense. Guests including celebrities and influencers were also encouraged to post in realtime. This tactic created an immersive experience that left fans feeling involved and ultimately led to Sofias brand new TikTok account reaching over followers in just one week.
Audiences care about authenticity Authenticity isnt just another buzzword its key when it comes to content and building your personal brand. In a series of videos posted on Sofias TikTok channel she appears genuine making her more relatable for those watching. connection with her audience by being open and talking casually about spending too long in the sun losing her voice and being excited about her wedding celebrations things people can relate to Find a niche In the lead up to her wedding Sofias image had a total rebrand and by doing so she found her niche.
Atactics we can learn Dont underestimate realtime marketing This marketing technique means to act in real or nearreal time. Its a great way to get in front of and convert an audience and thats exactly what happened here. Days before the wedding Mobile App Development Service celebrations began Sofias team strategically launched her TikTok account where she began posting exclusive behindthescenes content that drew fans in and built suspense. Guests including celebrities and influencers were also encouraged to post in realtime. This tactic created an immersive experience that left fans feeling involved and ultimately led to Sofias brand new TikTok account reaching over followers in just one week.
Audiences care about authenticity Authenticity isnt just another buzzword its key when it comes to content and building your personal brand. In a series of videos posted on Sofias TikTok channel she appears genuine making her more relatable for those watching. connection with her audience by being open and talking casually about spending too long in the sun losing her voice and being excited about her wedding celebrations things people can relate to Find a niche In the lead up to her wedding Sofias image had a total rebrand and by doing so she found her niche.
